by Gideon Resnick, published on June 25, 2012|
Its a rare and strange happenstance for a Pixar film to not claim the number one position at the box office on its opening weekend. All was right in the world though as Brave reeled in $66,739,000 in its fiery, curled locks, beating out previous animation-domination champion Madagascar 3: Europes Most Wanted. In comparison to Pixars most recent outings, this figure is right on par with the film openings of Wall-E, Up, and even the less-than-loved Cars 2. The only recent Pixar movie to climb over this $66-70 million opening weekend hump was Toy Story 3 which pulled in a monstrous $110,307,189.
Reviews of Brave are mostly quite positive, but it seems like people start questioning any Pixar movie that isnt declared an outright masterpiece. There was also fervent uproar over Picassos cubist works. Haters gon hate.
Other debuts were not so hot this week. Abraham Lincoln: Vampire Hunter sucked up $16,500,000, taking the number three spot at the box office. With some rough reviews and interest ranging from get that the hell away from me to oh, this sounds like a whimsical idea, its not surprising that our 16th president floundered in the cash money department.
Seeking a Friend for the End of the World pulled in $3,836,000 landing it at the tail end of the weekends top ten. Its playing in far fewer theatres than any of the other films occupying the box office report, so the Carell-Knightley team is faring better against the apocalypse than it appears.
What would be the last movie youd watch before the end of the world?
Gem of the Week: Safety Not Guaranteed. The time-traveling tale starring Mark Duplass and Aubrey Plaza was expanded to an additional 83 theatres this week, helping it gross $482,000, a 62.6% increase from last week. Its a little movie banking on its stellar reviews, now afforded the opportunity to be seen by many more eyes. Maybe all the screens playing Thats My Boy can swap for this instead.