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» Box Office Round Up (June 22-June 24)

by Gideon Resnick, published on June 25, 2012

Definitely uses Garnier Fructis

It’s a rare and strange happenstance for a Pixar film to not claim the number one position at the box office on its opening weekend. All was right in the world though as Brave reeled in $66,739,000 in its fiery, curled locks, beating out previous animation-domination champion Madagascar 3: Europe’s Most Wanted. In comparison to Pixar’s most recent outings, this figure is right on par with the film openings of Wall-E, Up, and even the less-than-loved Cars 2. The only recent Pixar movie to climb over this $66-70 million opening weekend hump was Toy Story 3 which pulled in a monstrous $110,307,189.

Reviews of Brave are mostly quite positive, but it seems like people start questioning any Pixar movie that isn’t declared an outright masterpiece. There was also fervent uproar over Picasso’s cubist works. Haters gon’ hate.

Other debuts were not so hot this week. Abraham Lincoln: Vampire Hunter sucked up $16,500,000, taking the number three spot at the box office. With some rough reviews and interest ranging from “get that the hell away from me” to “oh, this sounds like a whimsical idea,” it’s not surprising that our 16th president floundered in the cash money department.

Seeking a Friend for the End of the World pulled in $3,836,000 landing it at the tail end of the weekend’s top ten. It’s playing in far fewer theatres than any of the other films occupying the box office report, so the Carell-Knightley team is faring better against the apocalypse than it appears.

What would be the last movie you’d watch before the end of the world?
  1. Brave-1st Week-$66,739,000
  2. Madagascar 3: Europe’s Most Wanted-3rd Week-$20,200,000-Total Gross-$157,574,000
  3. Abraham Lincoln: Vampire Hunter-1st Week-$16,500,000
  4. Prometheus-3rd Week-$10,000,000-Total Gross-$108,547,000
  5. Rock of Ages-2nd Week-$8,000,000-Total Gross-$28,763,000
  6. Snow White and the Huntsman-4th Week-$8,000,000-Total Gross-$137,100,000
  7. That’s My Boy-2nd Week-$7,900,000-Total Gross-$28,180,000
  8. Marvel’s The Avengers-8th Week-$7,040,000-Total Gross-$598,300,000
  9. Men In Black 3-5th Week-$5,600,000-Total Gross-$163,339,000
  10. Seeking a Friend for the End of the World-1st Week-$3,836,000
Phlegm of the Week: To Rome with Love. Woody Allen has made the exact same movie over and over again with diminishing success for the past five or so years. It’s clear that he is an old pervert who wants to cast Penelope Cruz as a prostitute and have Ellen Page talk about her lesbian sexual encounters. Woody, you can stop now and die knowing you were responsible for Annie Hall. Isn’t that enough?

Gem of the Week: Safety Not Guaranteed. The time-traveling tale starring Mark Duplass and Aubrey Plaza was expanded to an additional 83 theatres this week, helping it gross $482,000, a 62.6% increase from last week. It’s a little movie banking on its stellar reviews, now afforded the opportunity to be seen by many more eyes. Maybe all the screens playing That’s My Boy can swap for this instead.

Source: ology.com

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