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» Cisco’s Umi Says Interactive

by Abdul Fattah Ismail, published on November 23, 2010 – 1:18 pm

Cisco, the office technology giant that specializes in teleconferencing equipment for corporations, now aims for your home. A few ads have circulated on television featuring Ellen Page of Juno fame. The company is looking to capitalize on the burgeoning home interactive market, where consoles dictate physical activity along with video sharing. According to this source from Ad Age Daily, Cisco is targeting potential customers through DirecTV, Cablevision and Verizon’s Fios.

The umi includes an HD camera while connecting with a broadband internet line. Users can record their own videos and share them virally through social media networks.

The suggested retail price is $599 with a $24.99 monthly service fee. Because of the hefty price tag, the promotional experience must convince customers about the value of this console. As reported last week, cable corporations are losing subscriptions at high rates. They are fighting it with basic packages that do not include the premium channels which charge a high carriage fee. The timing is a double-edged sword for Cisco because of this downward trend. At the same time, they want to capitalize on the holiday retail explosion. The air travel industry still lags as well. In the case of certain families, purchasing an Umi is actually a bargain. The Umi is an imaginative way to share live experiences with loved ones in real-time. Cisco has rolled out a nationwide tour with the Umi at various malls. Microsoft is holding a similar campaign for the Kinect. For those who live in Huntington (Long Island), White Plains, or Garden City, a live demonstration awaits you until December 7th. Ms. Page is already here.

Source: www.bluelinerny.com

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